Small Law Firm Woos Clients With Monthly Subscription Fees

Law.com
Earlier this year, executives at San Mateo, Calif., cloud computing startup Appirio Inc. were looking for a way to cut legal costs. The big firm the company was using wasn't too interested in entertaining flat-fee billing at the time, said Jim Emerich, Appirio's chief financial officer (he declined to name the firm). So the company's work went to Smithline Jha, Emerich said, after a beauty contest that attracted four competitors.