Firms Must Embrace Modern Marketing Strategies

RainMaker Blog
Your engagement with prospects and clients can also be improved via cloud computing services such as Salesforce and Google Apps, saysRyan Nichols in his article Using Cloud Computing to Grow Your Services Firm. By employing such technology, firms can spend less attention on IT and more attention on clients and growing the firm. Such applications also allow firms to engage with clients, consultants, and the broader community using next-generation sales and marketing techniques that aren’t possible using traditional on-premise applications, Nichols says.